BYREDO LondonSoho

40 Lexington Street
London, W1F 0LN
United Kingdom

Store Hours

Dienstag 10:00 am-07:00 pm
Mittwoch 10:00 am-07:00 pm
Donnerstag 11:00 am-08:00 pm
Freitag 11:00 am-08:00 pm
Samstag 11:00 am-08:00 pm
Sonntag 12:00 pm-06:00 pm
Montag 10:00 am-07:00 pm
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Service Image

Services:

  • Distant Sales
  • Same Day Delivery
  • Make up Consultation
  • By Appointment

Store Type:

  • Byredo Store

Product Categories:

  • Fragrance
  • Make up
  • Hand and body
  • Home
  • Byproduct
  • Sunglasses
  • Small leather goods
  • Jewelry

Byredo is a European luxury brand founded in Stockholm in 2006

Bal d'Afrique is one of my earliest fragrances. At the time of its formulation, I was obsessed with the translation of memories into scent. At the same time, I felt confident enough to include an imaginary component. My father lived and travelled in Africa for about 10-15 years. I would read his diaries; the way he travelled on freight ships, met all kinds of different people… For me, this was the fantasy of arriving in Africa through somebody else's words. Bal d'Afrique reflects that; it's an imaginary journey as well as a complete celebration of how I see African culture and its influence. Bal d'Afrique is one of my earliest fragrances. At the time of its formulation, I was obsessed with the translation of memories into scent. At the same time, I felt confident enough to include an imaginary component. My father lived and travelled in Africa for about 10-15 years. I would read his diaries; the way he travelled on freight ships, met all kinds of different people… For me, this was the fantasy of arriving in Africa through somebody else's words. Bal d'Afrique reflects that; it's an imaginary journey as well as a complete celebration of how I see African culture and its influence.

Mojave Ghost

Originally released in 2014, the scent's inimitable spirit will be celebrated throughout the year, featuring Amelia Gray, photographed by visionary talent Harley Weir. Presented in five distinct chapters, a continued dialogue opens up an exploration of the fragrance from myriad angles.