BYREDO NEWoMan Takanawa

Founded in Stockholm in 2006 by Ben Gorham, Byredo is a European luxury brand that translates memories and emotions into products and experiences.
Byredo reimagines the world of luxury through a new approach, where creation is guided by emotion, giving rise to a comprehensive brand with limitless potential. Byredo crafts products using the highest quality materials, enhanced by refined design details that embody a renewed vision of contemporary luxury.

Byredo creates and develops a range of products including fragrances, makeup, home accessories, and leather goods, available in more than 40 countries through an exclusive global network of premium retailers. We believe creativity is the means to create timeless products that carry meaning and inspire each of us.