SPACE NK LondonWestfield White City

Ariel Way
London, W12 7GF
United Kingdom

Store Hours

Friday 10:00 am-09:00 pm
Saturday 10:00 am-09:00 pm
Sunday 12:00 pm-06:00 pm
Monday 10:00 am-09:00 pm
Tuesday 10:00 am-09:00 pm
Wednesday 10:00 am-09:00 pm
Thursday 10:00 am-09:00 pm
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Store Type:

  • Reseller

Product Categories:

  • Fragrance
  • Make up
  • Hand and body
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Byredo is a European luxury brand founded in Stockholm in 2006

Bal d'Afrique is one of my earliest fragrances. At the time of its formulation, I was obsessed with the translation of memories into scent. At the same time, I felt confident enough to include an imaginary component. My father lived and travelled in Africa for about 10-15 years. I would read his diaries; the way he travelled on freight ships, met all kinds of different people… For me, this was the fantasy of arriving in Africa through somebody else's words. Bal d'Afrique reflects that; it's an imaginary journey as well as a complete celebration of how I see African culture and its influence. Bal d'Afrique is one of my earliest fragrances. At the time of its formulation, I was obsessed with the translation of memories into scent. At the same time, I felt confident enough to include an imaginary component. My father lived and travelled in Africa for about 10-15 years. I would read his diaries; the way he travelled on freight ships, met all kinds of different people… For me, this was the fantasy of arriving in Africa through somebody else's words. Bal d'Afrique reflects that; it's an imaginary journey as well as a complete celebration of how I see African culture and its influence.

Mojave Ghost

Originally released in 2014, the scent's inimitable spirit will be celebrated throughout the year, featuring Amelia Gray, photographed by visionary talent Harley Weir. Presented in five distinct chapters, a continued dialogue opens up an exploration of the fragrance from myriad angles.